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Adapt to change

  • facebookCustomize Facebook
  • facebook exampleWith more than 500 million active users, an effective Facebook presence is no longer a luxury for small business, it's becoming a necessity for many. But a meaningful presence on Facebook - One that represents your brand accurately and professionally, takes effort and resources that a small business person may not have. bExposed can be a small business' social media creative agency, helping them create a Facebook fan base and maximize those relationships to drive sales.
  • Customize Twitter
  • facebook exampleEvery day, millions of people use Twitter to create, discover and share idea with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-motar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

    10 Reasons Why Your Business Should Use Twitter:

    Connecting with customers, Branding, Customers feedback, Marketing, News, Give a way coupon codes and promotions, Viral popularity, Spying on competition, Increase Sales, and Brand Loyalty.

  • rssRss Feeds
  • facebook exampleCommunicate More Effectively

    RSS enables companies to communicate more effectively with each of its specific audiences from customers, employees, and partners to editors, analysts and investors.  It also has the hidden value of improving a company's online presence and the companies ability to be found on the Internet.  Today many large companies, such as Cisco, IBM or Boeing use RSS in their communications arsenal, but small companies can use it too, and perhaps, to even greater advantage.

  • you tubeYou Tube Videos
  • facebook exampleVideo can be a very powerful tool for businesses of any size, but YouTube's free-to-use model, ease of use and mass market audience means it's a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.

    Get the most out of YouTube with these tips:

    Create and Customize Your Cannel. Add Subtitles. Don't Overuse Annotations. Act to Remove Offensive Comments. Engage With the YouTube Community. Organize Your Content. Don't Overlook Tags. Promote Your YouTube Videos Elsewhere. Use YouTube's Free Analytics Tools. Don't Neglect Your Channel.

  • mobile websiteMobile Landing Page
  • facebook exampleOn your way home from work you grab your iPhone and browse a few Websites for local plumbers. The first site is in disarray, littered with miniature images, tiny text, and worse of all, you can't find a phone number. The next site you visit has a large text, one image, and a big, time-saving phone number front and center.

    So, do you waste time exploring the first site, zooming in and out to find a phone number? Or, do you simply click the number on the second site.

    Smartphone Checklist:

    The site loads quickly. The phone number is LARGE and easy to find. The text is in a LARGE font - no need to zoom. There's just one photo, and its big and easily recognizable. When you "click" the phone number you have the option to instantly call or text.

  • google adwordsGoogle AdWords
  • facebook example The reason for the enormous success of Google AdWords advertising program is that you are getting through to customers who are already searching for the product or service that your company offers. This a 'pull marketing' strategy meaning that the customer is coming to instead of your trying to attract him which understandably yields far better Return On Investment (ROI).
    • Full control of the budget that you spend - it is entirely up to you how much you spend per day on Google AdWords.
    • Full control of the advert exposure and targeting - you can target specific geographical areas and set scheduling options. This means that now you have control of who see your advert and at what times of the day it will be shown.
    • Measurable ROI - Google AdWords offers a comprehensive system that will help you track your ROI with "AdWords Conversion Tracking".